What unique brand positioning decision did Huy Fong Foods make regarding the iconic rooster logo on Sriracha bottles that contradicted standard marketing practices?

Sriracha hot sauce has become a global culinary phenomenon, recognized for its distinctive flavor and equally distinctive packaging. Behind this success story is a fascinating tale of brand positioning that defied conventional marketing wisdom. Test your knowledge about this beloved condiment's unique branding strategy that helped it achieve cult status without traditional advertising.

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They never trademarked the rooster logo or the Sriracha name, allowing widespread use by other companies
They deliberately changed the rooster design every year to create collector's editions
They used a different color rooster for each spice level, creating a visual heat index
They purchased exclusive rights to the rooster symbol in the food industry, blocking competitors