Which iconic slogan, first introduced in 1988, was created after an advertising executive was inspired by stories of convicted murderers who showed no remorse for their crimes?

Throughout history, certain advertising slogans have become so iconic they've transformed their brands and left permanent marks on consumer culture. These catchphrases didn't just sell products—they became cultural touchstones that reflected their eras. Test your knowledge of these historic marketing moments that helped shape the retail landscape we know today.

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• Nike's "Just Do It"
• Apple's "Think Different"
• McDonald's "I'm Lovin' It"
• Coca-Cola's "The Real Thing"

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