Which pricing strategy did Nike introduce in 2016 that helped them increase direct-to-consumer sales by over 30% and changed how premium athletic footwear is priced?

Test your knowledge about the innovative pricing strategy that revolutionized Nike's direct-to-consumer approach in the competitive athletic footwear market. This strategy fundamentally changed how premium sports products are priced and marketed to consumers, creating a new benchmark in the industry. Understanding these pricing models reveals how major sports brands balance premium positioning with market accessibility.

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Consumer Value Pricing - setting prices based on perceived value rather than cost
Dynamic Pricing Model - where limited edition shoes change price based on real-time demand
Subscription Pricing - introducing monthly payments for access to exclusive footwear
Bundle Pricing - selling shoes with complementary apparel at package discounts