Which innovative product launch strategy did Uber use in 2010-2011 that helped it rapidly gain market share against established taxi services?

In the world of transportation, ride-sharing apps have dramatically changed how people move around cities. One company in particular revolutionized this space with a business model that disrupted traditional taxi services worldwide. Test your knowledge about this transportation industry game-changer and the strategic decisions that propelled it to global prominence.

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Free rides for all first-time users with unlimited usage for the first month
Using black luxury cars at first to create an upscale brand image before expanding to lower-priced UberX services
Launching simultaneously in 50 global cities with massive traditional advertising campaigns
Offering drivers guaranteed hourly wages rather than per-ride payments to ensure service availability