Which struggling sunglasses brand saw a 2000% sales increase after Tom Cruise wore their product in the 1983 film 'Risky Business', despite not paying for the placement?

Product placement in films and TV shows has evolved from subtle background elements to sophisticated brand integration strategies worth billions. From E.T.'s Reese's Pieces to James Bond's luxury watches, these placements can make or break retail products. This trivia explores a famous case of brand strategy in Hollywood that transformed a company's fortunes through strategic film placement.

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Ray-Ban
Oakley
Persol
Vuarnet