Which retail innovation, first introduced commercially in the 1990s, dramatically reduced financial risk for publishers by eliminating the need for large print runs and inventory storage?

The publishing industry has undergone numerous transformations over the decades, with technological innovations reshaping how books reach readers. One particular retail innovation revolutionized the economics of publishing, especially for independent authors and small presses. Test your knowledge about this game-changing development that altered the literary marketplace landscape and democratized access to book publishing.

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