Which company is credited with creating the first modern retail loyalty program in 1981, introducing the concept of 'frequent flyer miles' that would later inspire retail loyalty cards?

Long before digital apps and QR codes, loyalty programs were changing how retailers connected with customers. These programs have a fascinating history that revolutionized retail marketing and customer retention strategies. This trivia question explores the origins of one of retail's most enduring innovations. Test your knowledge about how the concept of customer loyalty was first formalized in the retail space!

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American Airlines with AAdvantage
S&H Green Stamps (Sperry & Hutchinson)
American Express with Membership Rewards
Sears with the Sears Credit Card rewards