Which major dictionary publisher rebranded in 2014 with a name derived from Latin roots meaning "pertaining to words", after research showed their traditional name created confusion in the digital marketplace?

Brand names are carefully crafted linguistic creations that combine psychology, cultural awareness, and language science. Major companies invest millions in developing names that are memorable, pronounceable across languages, and evoke specific emotions. This trivia explores a famous language-focused rebranding effort that demonstrates the critical intersection of linguistics and retail brand management.

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Merriam-Webster rebranded to Verbatim
Oxford University Press rebranded their dictionary division to Lexicon
Dictionary.com rebranded to Lexico (later acquired by Oxford)
Collins Dictionary rebranded to Verbis