Which psychological principle was specifically cited by McDonald's when they created Ronald McDonald in 1963?

Brand mascots have been powerful marketing tools for decades, creating emotional connections with consumers and driving brand recognition. From Tony the Tiger to the Geico Gecko, these characters often become more recognizable than the products they represent. This trivia question explores the psychological strategy behind one of the most successful brand mascots in corporate history.

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The mere-exposure effect (familiarity breeds preference)
Anthropomorphism (attributing human traits to non-human entities)
The imprinting phenomenon (early childhood brand recognition)
Social proof theory (following others' behavior)