Which unexpected food brand collaboration introduced the concept of 'flavor mash-ups' that led to a 300% sales increase and sparked an industry trend of cross-category partnerships?

In the competitive food industry, brand collaborations have become a strategic way to create buzz and reach new audiences. Some partnerships have been wildly successful in creating innovative flavor combinations that captured consumer imagination, while others have resulted in unique limited-edition products that drove sales through the roof. Test your knowledge of one particularly groundbreaking food industry collaboration that changed how we think about brand partnerships in the culinary space.

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Doritos and Mountain Dew's 'DEWitos' flavored chips
Taco Bell and Doritos' Locos Tacos with a shell made from Doritos chips
Heinz and Cadbury's chocolate ketchup limited edition
Starbucks and Pepsi's bottled Frappuccino retail expansion