Which iconic military recruitment campaign used what is widely considered the first modern branded character in advertising history?

Throughout history, military recruitment has relied on innovative advertising campaigns to attract volunteers, especially during wartime. These campaigns evolved from simple posters to sophisticated multimedia strategies, reflecting both the needs of the military and the culture of their times. This poll tests your knowledge of one of the most iconic military recruitment campaigns that changed how governments marketed military service to civilians.

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Uncle Sam's 'I Want YOU' posters (USA, 1917)
Lord Kitchener's 'Your Country Needs YOU' posters (UK, 1914)
Soviet 'Motherland Calls' campaign (USSR, 1941)
'Be All You Can Be' television campaign (USA, 1980)