Which major tech company rebranded in 2015 using linguistic principles of 'sound symbolism' to create a parent company name with soft, rounded sounds that research showed evoked positive feelings?

In the world of retail branding, companies often leverage linguistic principles to create memorable and effective brand identities. From phonetic symbolism to semantic associations, language plays a crucial role in how consumers perceive and remember brands. This poll tests your knowledge about how linguistic science has been applied in a famous rebranding case that revolutionized an entire industry's approach to naming conventions.

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Alphabet (Google's parent company)
Altaba (Yahoo's temporary holding company)
Mondelez International (Kraft Foods spinoff)
Accenture (formerly Andersen Consulting)