Which innovative marketing strategy first revolutionized Broadway ticket sales in the early 2000s, creating a model later adopted by performing arts venues worldwide?

In the competitive world of performing arts, marketing innovations can transform a production's success. From Broadway to ballet companies, strategic marketing approaches have revolutionized how performances reach audiences and sell tickets. This trivia question explores a significant marketing strategy shift that changed the game for performing arts organizations worldwide. Test your knowledge about how the industry evolved its promotional tactics in the digital age!

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Rush tickets and digital lotteries that made premium shows accessible to younger audiences
Celebrity casting announcements via exclusive streaming platform previews
Immersive virtual reality previews of productions available in mobile apps
Subscription-based access to behind-the-scenes rehearsal footage