Which Broadway musical pioneered the 'digital lottery' ticket system that later became an industry standard marketing strategy?

The performing arts industry has embraced technology in remarkable ways to enhance audience engagement. From virtual reality theater experiences to innovative marketing campaigns, technology has transformed how performing arts organizations connect with their audiences. This trivia question focuses on a groundbreaking marketing strategy that revolutionized ticket sales for a major Broadway production. Test your knowledge about how digital innovation has shaped the business side of performing arts!

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