Which athlete's endorsement deal with Nike in the 1980s revolutionized sports marketing and led to the creation of the first athlete-branded signature shoe line that continues to be bestselling decades later?

Celebrity endorsements have become a cornerstone of modern retail strategy, often transforming ordinary products into must-have items. Throughout history, certain celebrity-product partnerships have been so successful they've become inseparable in consumer minds, fundamentally changing how brands approach marketing. This trivia tests your knowledge of one of the most groundbreaking celebrity endorsement deals that revolutionized athletic retail marketing forever.

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