Which renowned architecture firm controversially rebranded in 2015, replacing their 38-year-old logo designed by Wim Crouwel with a simplified sans-serif wordmark?

Throughout history, architecture firms have developed distinctive branding that often reflects their design philosophy. The evolution of architectural firm logos tells a fascinating story about changing design trends, company values, and market positioning. This trivia question tests your knowledge about one famous firm's brand transformation that shocked the design world and sparked conversations about modernization versus heritage in architectural branding.

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