Which innovative e-commerce feature introduced by a major sports retailer in 2019 resulted in a 35% increase in digital footwear sales within its first year?

The sporting goods industry has undergone massive digital transformation in recent years, with brands competing to create the most innovative e-commerce experiences. Major sports retailers have invested billions in digital platforms, omnichannel strategies, and personalization tools to capture the modern athlete's attention and loyalty. Test your knowledge about a significant digital transformation initiative that changed how consumers shop for sports equipment!

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Virtual try-on technology allowing customers to visualize shoes on their feet using AR
Subscription-based equipment rental service with home delivery
AI-powered personal coaching recommendations based on purchase history
Blockchain-verified authenticity certificates for limited edition athletic wear