Which presidential campaign was the first to use an official logo designed with a custom typeface specifically created for the campaign?

Campaign merchandise and packaging has long been a crucial element of political branding and voter engagement. From traditional campaign buttons to modern digital campaign stores, the way political candidates package and present their branded materials reflects both marketing trends and political messaging strategies. Test your knowledge about this intersection of politics, product design, and campaign history!

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Barack Obama's 2008 campaign with the 'Gotham' typeface
Ronald Reagan's 1980 campaign with the 'Reagan Bold' typeface
Bill Clinton's 1992 campaign with the 'Clinton Sans' typeface
John F. Kennedy's 1960 campaign with the 'Kennedy Modern' typeface