Which athlete's 1984 brand collaboration created a signature shoe line that continues to generate over $3 billion annually, despite the athlete being retired for decades?

Celebrity endorsements have transformed the marketing landscape, creating some of the most memorable brand partnerships in history. These collaborations often result in iconic campaigns that transcend generations and significantly impact both the celebrity's career and the brand's market position. Test your knowledge about one of the most lucrative and transformative celebrity brand partnerships that changed the face of athletic endorsements forever.

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Michael Jordan with Nike (Air Jordan)
Tiger Woods with Titleist
Serena Williams with Puma
David Beckham with Adidas