Which medical device company famously rebranded after a crisis by focusing their brand storytelling on patient testimonials and transparency, leading to a 78% increase in trust metrics within one year?

Pharmaceutical companies invest millions in creating compelling brand narratives that resonate with both healthcare providers and patients. These stories not only differentiate products in a crowded marketplace but can significantly impact patient adherence and treatment outcomes. This trivia question explores how one revolutionary medical device company transformed its brand narrative to overcome significant market challenges.

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Medtronic, after its insulin pump malfunctions in 2017
Boston Scientific, following its pacemaker recalls in 2019
Guidant (later acquired by Abbott), after defibrillator failures in 2005-2006
Stryker, after joint replacement complications in 2012