Which renowned architectural firm launched the "Architecture for Humanity" campaign that revolutionized how architectural services are marketed for social impact projects?

In the world of architecture, brand identity has become increasingly important as firms seek to differentiate themselves in a competitive market. Many renowned architectural firms have developed distinctive brand strategies that extend beyond their buildings to influence marketing, communication, and public perception. This trivia question explores how one famous architectural brand leveraged an innovative marketing campaign to transform public perception of their work and architectural philosophy.

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Foster + Partners
Architecture for Humanity (founded by Cameron Sinclair)
Zaha Hadid Architects
Bjarke Ingels Group (BIG)