Which candy brand experienced a reported 65% sales increase after its famous product placement in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial'?

Product endorsements have been a powerful marketing tool in the film industry for decades, creating mutually beneficial relationships between brands and productions. From subtle appearances to plot-integrated promotions, these partnerships have sometimes made film history while boosting brand sales dramatically. This trivia question explores one of the most successful product endorsement stories that transformed both a candy brand and a beloved film's marketing legacy.

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