Which 1999 film pioneered viral marketing in the movie industry by creating a fake documentary aesthetic and mysterious online campaign suggesting the events depicted were real?

In the competitive world of film marketing, studios are constantly seeking innovative ways to capture audience attention. One particular marketing campaign revolutionized how blockbuster films are promoted, creating a new standard for mysterious, viral marketing in the industry. This campaign generated unprecedented buzz without revealing much about the actual film content. Test your knowledge of this groundbreaking film marketing strategy!

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The Blair Witch Project
The Sixth Sense
The Matrix
Fight Club