Which groundbreaking virtual reality retail innovation did the Metropolitan Opera pioneer in 2019 that revolutionized how audiences shop for performance memorabilia?

The performing arts industry has embraced innovative retail strategies to connect with audiences beyond the stage. From Broadway shows to symphony orchestras, merchandising has become a crucial revenue stream and brand extension. This poll tests your knowledge about how performing arts organizations have leveraged retail innovations to enhance audience engagement and create memorable brand experiences. Do you know how the merchandise landscape has evolved in this creative industry?

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The Virtual Opera Box - a VR experience allowing customers to virtually try on costumes from famous productions before purchasing replicas
Aria Avatars - a system where shoppers create digital avatars to model merchandise in virtual performance settings
Backstage Pass VR - an app simulating backstage tours with embedded purchase opportunities for production-related merchandise
Orchestra View - a VR platform letting customers preview seat views while browsing merchandise tied to specific performances