Which major sports brand underwent a significant rebranding in 1971, changing its name from Blue Ribbon Sports and adopting its now-iconic logo designed by a graphic design student for just $35?

Test your knowledge about one of the most iconic rebranding stories in sports retail history! Major athletic brands occasionally reinvent themselves to stay competitive, but some transformations become legendary. This question focuses on a pivotal moment in sports retail branding that changed an industry leader's trajectory and market perception forever.

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Nike
Adidas
Under Armour
Puma