Which famous architecture firm rebranded in 2016, changing their logo from a traditional serif typeface to a bold, minimalist wordmark as part of a strategy that helped them secure major international projects?

Frank Lloyd Wright once said, 'The mother art is architecture. Without an architecture of our own, we have no soul of our own civilization.' Beyond artistic significance, architecture firms have developed sophisticated branding and marketing approaches. This trivia question explores how a famous architecture firm revolutionized their corporate identity and became a global powerhouse.

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• Foster + Partners
• Gensler
• Zaha Hadid Architects
• SOM (Skidmore, Owings & Merrill)

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