Which 2000s movie pioneered innovative product placement by featuring a digital camera brand that paid $0 for placement but saw sales increase by 130%, establishing a new model for brand storytelling in film?

Product placement in films has evolved from subtle background props to sophisticated brand storytelling strategies worth millions. From E.T.'s Reese's Pieces to Apple's ubiquitous presence in modern cinema, these integrations have revolutionized how brands connect with audiences. This poll tests your knowledge about one of the most influential product placement deals that changed both the film industry and digital marketing landscape.

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The Devil Wears Prada (2006) - Canon PowerShot
The Italian Job (2003) - Nikon Coolpix
The Blair Witch Project (1999) - Sony Handycam
Zoolander (2001) - Kodak EasyShare