Which transportation company deliberately chose its signature orange color to represent 'friendly, warm, and accessible' values, challenging the traditional blue and red commonly used in the industry?

Brand colors are powerful tools in the transportation industry, instantly identifying companies and evoking specific emotions and associations. From airlines to ride-sharing services, transportation companies carefully select their color palettes to convey speed, reliability, safety, or innovation. Test your knowledge of these strategic color choices that have become synonymous with major transportation brands around the world!

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easyJet
JetBlue Airways
Lyft
Virgin Trains