Which mythological figure has generated the highest retail sales in branded merchandise globally over the past decade?

Throughout history, mythology and folklore have inspired countless retail products and marketing campaigns. From Nike's winged goddess of victory to Starbucks' siren, mythological symbols permeate our shopping experiences. This trivia question explores how mythology has influenced consumer trends and brand recognition in the modern marketplace. Test your knowledge about which mythological figures have most successfully crossed over from ancient tales to contemporary retail success!

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Thor (Norse mythology)
Santa Claus (derived from various folklore including St. Nicholas)
Unicorns (European folklore)
Dragons (found in multiple mythologies worldwide)