Which cultural festival inspired Coca-Cola's iconic modern portrayal of Santa Claus that permanently transformed Christmas marketing traditions worldwide?

Throughout history, retailers have developed unique marketing campaigns and products to celebrate cultural festivals around the world. These special edition items and promotional strategies often become iconic representations of how commerce and culture intersect. Test your knowledge about how major brands have incorporated cultural traditions into their product offerings and marketing strategies!

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Christmas (Coca-Cola didn't create the modern Santa; their 1930s ads simply popularized an already existing image)
Sinterklaas (Dutch festival that Coca-Cola completely reimagined as the red-suited Santa we know today)
Yule (Ancient Norse midwinter festival that Coca-Cola transformed into the commercial Christmas)
Ded Moroz (Russian winter figure that Coca-Cola westernized and renamed Santa Claus)