Which global coffee company deliberately chose a mythological sea siren from Norse folklore for its iconic logo to represent the seafaring history of coffee?

Throughout history, mythology and folklore have been powerful tools for brand positioning and storytelling. Companies frequently leverage these ancient narratives to create memorable brand identities and forge emotional connections with consumers. Test your knowledge about how famous brands have utilized mythological elements in their corporate history and visual identity to distinguish themselves in the marketplace.

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Starbucks
Peet's Coffee
Costa Coffee
Dunkin'