Which advertising slogan was used by the Royal Shakespeare Company in their 2018 campaign that specifically targeted younger audiences and increased under-30 attendance by 40%?

Test your knowledge about innovative advertising strategies in the performing arts industry! The world of theater, dance, and live performances has seen remarkable marketing campaigns that have revolutionized audience engagement and ticket sales. This trivia question focuses on a groundbreaking advertising slogan that transformed how a major performing arts organization positioned itself to new audiences. Can you identify the correct campaign that broke attendance records and won industry acclaim?

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• "Shakespeare: Not Just for English Class"
• "Classic Stories, Modern Minds"
• "400 Years Later, Still Trending"
• "Beyond the Textbook: Shakespeare Alive"

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