Which innovative retail strategy revolutionized Broadway ticket sales by introducing a daily digital lottery system that significantly expanded access to premium shows?

The performing arts industry has undergone significant retail transformation in recent years. From how tickets are sold to the merchandising strategies of major productions, technology has changed the game for theaters, dance companies, and musical venues. This trivia question explores one of the most innovative retail approaches that has disrupted traditional performing arts ticket sales. Test your knowledge about how the industry is evolving its retail strategies!

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Hamilton's #Ham4Ham digital lottery, which offered $10 front-row tickets through a mobile app
Ticketmaster's Dynamic Pricing algorithm that adjusts ticket prices based on real-time demand
TKTS Discount Booths' virtual queue system allowing tourists to reserve same-day tickets remotely
Broadway Direct's subscription model offering unlimited show access for a monthly fee