Which celebrity endorsement deal is credited with increasing the brand's value by over $14 billion within a decade of partnership?

Celebrity endorsements have become a cornerstone of modern retail marketing strategy, with brands paying millions to secure the right famous face. These partnerships can dramatically transform a product's market position and consumer perception overnight. But which partnerships have truly changed the game in terms of ROI and brand transformation? Test your knowledge of the most impactful celebrity endorsement deals in recent retail history!

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Michael Jordan with Nike (Air Jordan)
George Clooney with Nespresso
Beyoncé with Pepsi
Taylor Swift with Apple Music