Which company pioneered the use of collaborative filtering for product recommendations in retail, launching their recommendation engine in 1998 that famously drove 35% of their sales?

In today's competitive retail landscape, personalization has become essential for success. Recommendation systems have transformed how retailers suggest products to consumers, dramatically increasing conversion rates and average order values. Test your knowledge about the history and evolution of these powerful retail tools that have reshaped consumer experiences worldwide.

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Amazon
Netflix
eBay
Walmart