Which streaming platform first introduced an interactive 'shop the look' feature allowing viewers to purchase products seen in their original shows directly through their interface?

Product placement in TV shows and movies has evolved dramatically in the streaming era. Brands pay millions for strategic positioning in popular content, creating memorable cultural moments while driving consumer behavior. This poll tests your knowledge of how streaming platforms have changed the product placement game and which innovative integrations have broken new ground in audience engagement. Can you identify the groundbreaking retail strategy that changed how brands approach streaming content?

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Amazon Prime Video with their X-Ray technology in 2019
Netflix with their 'Netflix Shop' companion site in 2018
Hulu with their 'GatewayGo' purchasing program in 2017
Disney+ with their 'Magic Marketplace' feature in 2020