Which athlete signed a lifetime endorsement deal with Nike reportedly worth over $1 billion, becoming the first athlete in Nike's history to receive such a contract?

In the world of sports marketing, athlete endorsements can transform a brand's trajectory overnight. From Michael Jordan's legendary partnership with Nike to more recent collaborations that have disrupted the industry, these deals have become crucial to both athletic brands and athletes alike. This trivia question explores one of the most financially significant endorsements that changed both an athlete's career and a brand's market position. Test your knowledge about the business side of sports!

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