Which Broadway show first pioneered the 'tweet seats' marketing strategy, designating specific theater sections where audience members were encouraged to live-tweet during performances?

The performing arts industry has undergone significant changes in how productions are marketed to audiences. From traditional playbills and newspaper ads to sophisticated digital campaigns, Broadway shows and other performing arts venues have had to innovate their marketing strategies to reach new audiences and maintain relevance in the digital age. Test your knowledge about a groundbreaking marketing campaign that changed how Broadway shows connect with potential theatergoers.

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Godspell (2011 revival)
Hamilton (2015)
Spring Awakening (2006)
Book of Mormon (2011)