Which celebrity's successful product line was initially rejected by major retailers before becoming a billion-dollar beauty empire by pioneering the 'direct-to-consumer' model?

The world of celebrity product launches is filled with strategic decisions, marketing brilliance, and occasionally surprising failures. Famous people often leverage their personal brand to create product empires, but the path to success isn't always straightforward. This trivia question explores a fascinating product innovation story behind one celebrity's empire that changed an entire industry. Test your knowledge of how celebrity influence and product development intersect in the modern marketplace!

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Lady Gaga with Haus Laboratories