Which music streaming service pioneered the 'surprise drop' product launch strategy by releasing an entire exclusive album with no prior marketing or announcement?

The music industry has seen some of the most innovative, surprising, and sometimes controversial product launches in entertainment history. From groundbreaking music distribution platforms to revolutionary instruments and audio technologies, these launches have shaped how we create and consume music. Test your knowledge about the strategies and stories behind famous music product launches that changed the industry landscape.

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Tidal, with Beyoncé's 'Lemonade' in 2016
Spotify, with Drake's 'Views' in 2016
Apple Music, with Frank Ocean's 'Blonde' in 2016
SoundCloud, with Chance the Rapper's 'Coloring Book' in 2016