Which film franchise pioneered the first major retail AR experience that allowed customers to 'try on' character costumes in stores via AR mirrors?

The film and television industry has embraced augmented reality (AR) not just for production but also in their retail and promotional strategies. Major studios now use AR to create immersive experiences for viewers at home and in retail environments. This poll tests your knowledge about a groundbreaking AR retail integration that changed how movies are marketed to consumers.

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Marvel's Avengers
Harry Potter
Star Wars
The Hunger Games