Which international luxury brand built its identity around the Japanese tea ceremony tradition and named itself after the founder of this ceremonial practice?

In our globalized marketplace, many brands have successfully incorporated cultural traditions into their identities and products. These heritage-inspired brands often celebrate craftsmanship, rituals, and cultural practices while adapting them for modern consumers. This trivia question explores how one famous brand built its identity around a significant cultural tradition. Test your knowledge about the intersection of marketing and cultural heritage!

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Shiseido
Suntory
Sen no Rikyū
Rikyu