Which gaming company first used an ARG (Alternate Reality Game) as a major marketing campaign for a video game release?

The gaming industry has pioneered some of the most innovative digital marketing strategies in recent years. From influencer collaborations to in-game advertising, gaming companies have found unique ways to promote their products in an increasingly competitive market. This trivia question tests your knowledge of a groundbreaking digital marketing campaign that changed how games are promoted.

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• Microsoft for 'Halo 2' with 'I Love Bees' (2004)
• Electronic Arts for 'The Sims' with 'Majestic' (2001)
• Valve for 'Half-Life 2' with 'Black Mesa' (2003)
• Sony for 'God of War' with 'Spartans Among Us' (2005)

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