Which marketing strategy was key to the success of 23andMe's personal genome service when it first disrupted the consumer genetics market?

In the competitive world of scientific products and innovations, marketing strategies can make or break a breakthrough technology's market adoption. This poll tests your knowledge about one of the most successful scientific product launches in recent history that revolutionized how we understand genetic information accessibility for consumers.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Direct-to-consumer approach that bypassed traditional medical gatekeepers
Exclusive distribution through university research laboratories
Free testing kits with paid premium analysis subscription model
Partnership with major pharmacy chains for in-store genetic counseling