Which sports retail giant saw a 70% increase in digital sales in 2020 after launching an integrated ecosystem connecting its app, membership program, and exclusive product drops?

The COVID-19 pandemic dramatically accelerated digital transformation in sports retail. With gym closures and lockdowns, consumers rapidly shifted to home fitness solutions and digital workout platforms. This transformation created new product categories, distribution channels, and consumer engagement strategies that continue to reshape the sports retail landscape today. Test your knowledge about how one major sports retailer capitalized on this digital transformation!

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Nike (with its Nike Training Club app and SNKRS platform)
Adidas (with its Runtastic app and Creators Club program)
Under Armour (with its MapMyFitness platform and ArmourBox subscription)
Lululemon (with its Mirror acquisition and Studio membership)