Which outdoor apparel company pioneered the '1% for the Planet' pledge, donating 1% of sales to environmental causes including wildlife conservation?

Test your knowledge about innovative product branding in wildlife conservation! Many companies have created successful product lines that contribute directly to animal conservation efforts. These brands have developed unique loyalty programs and marketing approaches that connect consumers with wildlife protection. How well do you know these pioneering conservation-focused product strategies?

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• Patagonia
• The North Face
• Columbia Sportswear
• REI Co-op

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