Which innovative product packaging technique, first widely used for a major music release in 2013, revolutionized how artists connected physical album purchases with digital content?

Product packaging in the entertainment industry has evolved dramatically over the decades, often reflecting cultural shifts and technological advancements. From vinyl records to digital downloads, from VHS to streaming services - the way our favorite entertainment products are packaged and presented has transformed the consumer experience. This trivia question focuses on a groundbreaking moment in pop culture product packaging that changed how we interact with entertainment merchandise.

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NFC-embedded album covers that automatically downloaded bonus tracks when tapped with a smartphone
Jay-Z's 'Magna Carta Holy Grail' Samsung partnership that pre-installed the album on select Galaxy phones
Holographic album sleeves that revealed hidden visuals when viewed through a specialized app
Biodegradable packaging containing embedded plant seeds that grew into flowers representing the album's theme