Which 1999 film pioneered viral marketing in the movie industry with its groundbreaking 'missing persons' campaign that made many viewers believe the fictional story was real documentary footage?

In the early 2000s, film marketing underwent a dramatic transformation as studios began embracing innovative digital strategies to promote major releases. One campaign in particular changed the landscape of movie marketing forever, creating a blueprint that countless films would follow. Test your knowledge of this pivotal moment in film industry marketing history that blurred the lines between fiction and reality.

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The Blair Witch Project
The Sixth Sense
Fight Club
The Matrix