Which famous WWI recruitment campaign featuring a pointing figure was so successful it increased British Army voluntary enlistment from 100,000 to over 2 million men and was later adapted by the US with a different character?

Throughout military history, recruitment advertising campaigns have played a crucial role in building forces during critical periods. These campaigns not only shaped the composition of armies but sometimes influenced the outcome of conflicts. From iconic posters to memorable slogans, military recruitment represents some of the most impactful marketing in history. Test your knowledge about one of the most successful military recruitment campaigns ever created!

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The 'Your Country Needs You' campaign featuring Lord Kitchener
The 'Be All You Can Be' campaign featuring General Pershing
The 'I Want You for the British Army' campaign featuring King George V
The 'Join The Ranks' campaign featuring Field Marshal Haig