Which celebrity-brand collaboration is credited with revolutionizing the industry by becoming the first to include equity ownership rather than just an endorsement fee, eventually generating over $1 billion in revenue?

Before celebrities became major forces in product development and brand partnerships, certain collaborations set the standard for what was possible. These groundbreaking deals transformed how we think about celebrity endorsements, turning them from simple promotional tools into billion-dollar business ventures. Test your knowledge about one of the most significant celebrity brand partnerships that changed the industry forever!

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50 Cent and Vitamin Water (Glacéau)
George Foreman and the Lean Mean Grilling Machine
Oprah Winfrey and Weight Watchers
Dr. Dre and Monster Cable (Original Beats)